No one is born a salesperson. No one has a special gift that makes customers buy products/services. However, everyone who has a leaning towards selling can learn how to sell successfully. By learning to communicate with customers, build lead lists, and sell the company’s services with authority, anyone can be a successful salesperson.
With our “Top 10 Sales Secrets” workshop, your participants will discover the specifics of how to develop the traits that will make them successful salespeople and how to build positive, long-lasting relationships with their customers!
Workshop Objectives:
- Learn how to develop effective traits
- Learn how to “know” your clients better.
- Better represent the product/service
- Cultivate effective leads
- Sell with Authority
- Learn how to build trusting, long-term relationships with customers
Module One: Getting Started
- Icebreaker
- Housekeeping Items
- The Parking Lot
- Workshop Objectives
Module Two: Effective Traits
- Assertiveness
- Emotional Intelligence
- Solve Problems
- Close
- Case Study
- Module Two: Review Questions
Module Three: Know Clients
- Research
- Customer Values
- Customer Needs
- Anticipate Needs
- Case Study
- Module Three: Review Questions
Module Four: Product
- Know Your Product
- Believe in the Company/Product
- Be Enthusiastic
- Link Product to Customer’s Values
- Case Study
- Module Four: Review Questions
Module Five: Leads
- Sift Leads
- Time vs. Cost of Pursuing Leads
- Let Go of Leads Going Nowhere
- Focus on Positive Leads
- Case Study
- Module Five: Review Questions
Module Six: Authority
- Develop Expertise
- Know Your Competition
- Continue Education
- Solve Customer Problems Using Authority
- Case Study
- Module Six: Review Questions
Module Seven: Build Trust
- Testimonials
- Be Transparent
- Be Genuine
- Take on Customers’ Point of View
- Case Study
- Module Seven: Review Questions
Module Eight: Relationships
- Listen Actively
- Communicate Often
- Rewards
- Build New Relationships
- Case Study
- Module Eight: Review Questions
Module Nine: Communication
- Be Prepared, Not Scripted
- Use Humour
- Be Yourself
- Thank and Reward
- Case Study
- Module Nine: Review Questions
Module Ten: Self-Motivation
- Value Your Work
- Reward Achievements
- Focus on Success
- Do Not Procrastinate
- Case Study
- Module Ten: Review Questions
Module Eleven: Goals
- SMART Goals
- Long-Term Goals
- Short-Term Goals
- Track and Modify
- Case Study
- Module Eleven: Review Questions
Module Twelve: Wrapping Up
- Words from the Wise
- Review of Parking Lot
- Lessons Learned
- Completion of Action Plans and Evaluations